Inspired by nature and the art of alchemy, combined with high performance technology, INOAR develops more than just treatments and products, we develop experiences that bring beauty, well-being and self-care. With botanical and vegan ingredients, INOAR truthfully reflects our close links to the most beautiful things in nature, preserving life and the environment, with a constant focus on bringing quality and care to our loyal salon owners, stylists and consumers.

Our promise: Only the best in Brazilian hair care, with the golden thread of Argan Oil running through every home care-, treatment- and professional colour product.

All Inoar products are certified vegan & cruelty-free, offering you beauty that aligns with your values, whilst offering superior performance at the same time. All Inoar treatments & products have been developed, formulated and tested according to the ISO standards (ISO Approved) and is also FDA approved.