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Defining the future of professional haircare

New & Iconic

Iconic formulas. Iconic results

your healthiest hair starts here

The very best of Brazilian hair care

Showcasing the best in Brazilian hair care both in-salon and at home. All Inoar products are vegan, and cruelty-free, offering our customers beauty that aligns with their values.

With the golden thread of Argan Oil running through our entire range, from our professional Keratin Treatments and hair colour range, as well as every home care product, Inoar offers products for every hair type and for every hair and scalp concern, to give you the best version of your crown. ⁠ ⁠

Our commitment to being a vegan & cruelty-free brand is not just a trend, it is at the heart of our values.

From repair to radiance — find your iconic formula.

Our Ranges

Hyaluronic Force

Experience deep hydration, intense repair, and instant renewal with the power of Hyaluronic Acid.

Glycolic Force Range

The Complete Hair Treatment for all hair types

My Curl, My Crush Range

Improves definition of curls, eliminates dryness & frizz, promotes hair growth & more

ABSOLUT DAYMOIST CLR™

The absolute end to dry & damaged hair, protecting your colour

ABSOLUT SPEED BLOND

The ultimate yellow eliminator & tone corrector for blonde, bleached or grey hair

HAIR THERAPY RANGE

Specially developed as an all-in-one solution to your hair problems

ARGAN OIL RANGE

Trusted formulas with Argan Oil to soothe hair & scalp

AFRO VEGAN RANGE

Honour your crown, with curl-friendly ingredients for Kinky, Coily, Curly hair

KÁLICE OIL RANGE

Multi-purpose range with seven precious oils for all hair types

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