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INOAR PROFESSIONAL

IN-SALON TREATMENTS

Why choose Inoar

VEGAN, CRUELTY-FREE PROFESSIONAL HAIR CARE FOR ALL HAIR TYPES AND CONCERNS.
BEAUTY THAT ALIGNS WITH YOUR VALUES.

When you choose Inoar, you choose to make a difference. Creating products with botanical ingredients that are natural and cruelty⁠-free is not a trend, it’s an attitude that says a lot about our values.⁠ Since its inception, Inoar has had an immovable commitment to its consumers and the environment. RESPECT for life, including that of the animals as well as the natural environment, is a core value for Inoar. ⁠Inoar strives to offer INNOVATIVE, effective, & safe products and services that promote well-being and satisfaction, at an accessible price with a focus on superior quality, whilst always underlined by the brand's commitment to its socio-environmental responsibility.⁠

This mantra is true of every product and range we develop, whether for salon or at-home use. ⁠ ⁠

THE ORIGINAL BRAZILIAN BLOWDRY

PROFESSIONAL KERATIN SMOOTHING TREATMENTS
(AKA THE BRAZILIAN BLOWDRY) ARE AT THE HEART OF INOAR.

A demand for professional treatments to reduce volume and frizz led to a global rise in experimental treatments in the early 2000's. Many treatments contained harsh chemicals, were difficult to apply in-salon & left the hair with potential long-term damage.
In 2007, our founder, Inocência Manoel, developed the formula that gave rise to Inoar. With a revolutionary new application protocol, fewer chemicals & including caring Argan Oil to leave the hair treated during & after the treatment, Inoar's new solution meant improved results without the concerns.
Over the years, Inoar has developed a range of Keratin Treatments, each formulated with specific hair needs & end results in mind. Here are just a few that are available at Inoar partner salons nationwide:

Our commitment remains:⁠

We continuously strive to give our consumers the opportunity to make more sustainable choices in the products they use. When you choose Inoar, you make a difference. You are the change.

INOAR’s TREATMENT PROMISE

DID YOU KNOW

The AR in Inoar comes from Argan Oil? It does not just form part of our name, it is also infused into every single product in our range, including our professional Keratin treatments and professional hair colour.⁠
Trusted by the Moroccans for centuries, Inoar harasses the power of Argan oil to restore, repair and renew hair (and skin!). ⁠ It is extremely rich in essential nutrients such as Vitamin E and unsaturated fatty acids (around 80% of its total composition!), which have antioxidant and moisturizing properties which is vital for repairing cell membranes.

Say hello to incredible SOFTNESS and SHINE! ⁠

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