IN-SALON TREATMENTS
Vegan. Cruelty-free.
Professionally proven.
Beauty that aligns with your values — botanical ingredients, zero compromise on performance.
WHY INOAR
Making a difference since 2007
Botanical ingredients
Natural, cruelty-free formulas from plant-based raw materials, effective without compromise.
Environmental respect
Recyclable packaging, Clear Air Formulas, and the Chico Mendes seal for responsible management.
Argan oil at the core
The AR in Inoar comes from Argan oil, infused into every product for elasticity and shine.
Accessible quality
Superior performance at an accessible price, for salons and at-home use across all hair types.
THE ORIGINAL
Brazilian blowdry — reimagined
In 2007, founder Inocência Manoel created a revolutionary answer to harsh smoothing treatments — fewer chemicals, Argan oil retention, and professional results without long-term damage.
Inoar treatments are classed as treatments, not straighteners — they wash out and do not alter the hair bond.
- Treatments, not straighteners — healthy hair with a smoothing effect
- Does not alter the hair bond — washes out naturally
- Fewer chemicals than conventional keratin treatments
- Argan oil retained in hair during and after treatment
- Formulated for specific hair needs and end results
DID YOU KNOW
The AR in Inoar stands for Argan oil
Trusted by Moroccans for centuries — rich in Vitamin E and unsaturated fatty acids that penetrate the hair follicle from within, restoring softness, shine, and elasticity.
Say hello to incredible softness and shine.
OUR COMMITMENT
Ethics at every step
Never on animals
PETA “Caring Company” listed. No animal testing, ever.
Plant-based always
No animal-origin ingredients. All certified vegan.
Recyclable packaging
Ecofour partnership turns empties into furniture and utensils.
Clear air formulas
No ozone-destroying ingredients. Safe for salons.
Chico Mendes seal
Awarded for social and environmental responsibility.
Supplier standards
All suppliers held to the same no-animal-testing standards.
Are you a hair professional?
Register your salon for professional pricing and support.
Don’t see Inoar in your salon?
Submit their details and we’ll reach out to get them stocked.
