IN-SALON TREATMENTS
Why choose Inoar
VEGAN, CRUELTY-FREE PROFESSIONAL HAIR CARE FOR ALL HAIR TYPES AND CONCERNS.
BEAUTY THAT ALIGNS WITH YOUR VALUES.
When you choose Inoar, you choose to make a difference. Creating products with botanical ingredients that are natural and cruelty-free is not a trend, it’s an attitude that says a lot about our values. Since its inception, Inoar has had an immovable commitment to its consumers and the environment. RESPECT for life, including that of the animals as well as the natural environment, is a core value for Inoar. Inoar strives to offer INNOVATIVE, effective, & safe products and services that promote well-being and satisfaction, at an accessible price with a focus on superior quality, whilst always underlined by the brand's commitment to its socio-environmental responsibility.
This mantra is true of every product and range we develop, whether for salon or at-home use.
THE ORIGINAL BRAZILIAN BLOWDRY
PROFESSIONAL KERATIN SMOOTHING TREATMENTS
(AKA THE BRAZILIAN BLOWDRY) ARE AT THE HEART OF INOAR.
A demand for professional treatments to reduce volume and frizz led to a global rise in experimental treatments in the early 2000's. Many treatments contained harsh chemicals, were difficult to apply in-salon & left the hair with potential long-term damage.
In 2007, our founder, Inocência Manoel, developed the formula that gave rise to Inoar. With a revolutionary new application protocol, fewer chemicals & including caring Argan Oil to leave the hair treated during & after the treatment, Inoar's new solution meant improved results without the concerns.
Over the years, Inoar has developed a range of Keratin Treatments, each formulated with specific hair needs & end results in mind. Here are just a few that are available at Inoar partner salons nationwide:
Our commitment remains:
- All of our products undergo testing, but never on animals. Similarly, we do not use ingredients of animal origin in our compositions.
- We are on PETA’s “Caring Company” list. Our suppliers do not test on animals.
- We make use of plant-based raw materials in all products.
- All our products are certified vegan.
- We've earned the Chico Mendes seal for our commitment to responsible social & environmental management
- Recyclable materials: we use recyclable materials and encourage consumers to recycle empty packaging.
- Recycling packaging: partnership with Ecofour, which transforms disposable items into utensils and furniture.
- Clear Air Formulas: our products don't contain ingredients that destroy the ozone layer.
We continuously strive to give our consumers the opportunity to make more sustainable choices in the products they use. When you choose Inoar, you make a difference. You are the change.
INOAR’s TREATMENT PROMISE
- Our Keratin treatments are classed as TREATMENTS not STRAIGHTENERS. We believe in maintaining healthy hair with a straightening effect, WITHOUT the damage associated with "straighteners"
- Our treatments do not change hair bond. They are not permanent and wash out.
DID YOU KNOW
The AR in Inoar comes from Argan Oil? It does not just form part of our name, it is also infused into every single product in our range, including our professional Keratin treatments and professional hair colour.
Trusted by the Moroccans for centuries, Inoar harasses the power of Argan oil to restore, repair and renew hair (and skin!). It is extremely rich in essential nutrients such as Vitamin E and unsaturated fatty acids (around 80% of its total composition!), which have antioxidant and moisturizing properties which is vital for repairing cell membranes.
- The sterols within Argan oil is easily absorbed and is penetrable which makes it possible for the Argan oil to absorb immediately into the skin and hair – healing the skin and hair follicle from within.
- Argan oil naturally helps increase the hair's elasticity, which makes it soft to the touch. It restores shine to dull, lifeless hair due to its high content of antioxidants, essential fatty acids, and vitamin E.
Say hello to incredible SOFTNESS and SHINE!