MISSION, VISION AND VALUES
Inoar is inspired by you: our consumers, customers, distributors and employees. We create products that align with our collective values. We believe that our company, Inoar, is a living organism, with a dynamic set of relationships. Its value and longevity are tied to its ability to contribute to the evolution of society, environmental care, respect for animals and sustainable development.
Mission
We create innovative products, treatments and services that promote well-being and satisfaction, with a commitment to the highest quality, effectiveness, safety and socio-environmental responsibility, and at a price that is affordable for all our customers.
Vision
To be a globally respected and recognized benchmark brand in cosmetics, favoured by consumers and beauty professionals, by providing access to innovative professional products and services that foster satisfaction and well-being for people, at a great price point.
Values
We believe in: Respect for life, Respect for the individual and diversity, Integrity and strict ethical standards, Transparency, Honesty, Credibility, Quality, Leading by example at all levels, Entrepreneurial spirit, Boldness, Innovation, Sustainable growth, Socio-environmental responsibility.
We have three pillars that guide everything we do, all the products we develop and our working relationships between employees, suppliers, and consumers
A commitment to our neighbours, our surroundings, and our relationships with others.
Social design: Beleza Solidária (Inclusive Beauty) was created to empower women from different communities, in Brazil and abroad, and is focused on the recovery of women’s identities and on their empowerment.
Social inclusion: Ensuring that we highlight and celebrate the beauty of diversity and the importance of social inclusion by featuring people of all profiles, as well as with disabilities in brand communications.
Products safe for consumer health. Understanding the real needs of those who inspire us. Giving customers the best experience possible with Inoar products, at all points of contact with the brand. Maintain individualized customer support, with excellent service based on trust, results, and quality control, compatible with the best global standards.
One of Inoar’s guiding philosophies is the respect for life. We believe that humans, animals, and the planet form a unit, and we renounce those who prioritize financial gain over the welfare of animals. Animals have innate value and are not resources. The way in which we care for them is a reflection of who we are. Every act of cruelty against any creature is contrary to human dignity.
In line with this principle, Inoar is on PETA’s “Caring Company” list. All of our products undergo testing, but never on animals, and neither does any of our suppliers. Similarly, we do not use ingredients of animal origin in any of our product compositions, only using plant-based raw materials in all Inoar products, meaning all our products are certified vegan.
Inoar prioritizes investments in systems for processing and optimizing the rational use of water and energy, with proper treatment of industrial waste. This earned us the 2015 and 2016 Chico Mendes seal for our commitment to responsible social and environmental management, according to a review performed by specialists in the areas of environmental law, administration, financial management, environmental management, and biology. We commit to:
Selective collection: the proper separation and collection of waste directly at the generating source.
Recyclable materials: we use recyclable materials and encourage consumers to recycle empty packaging.
Recycling packaging: in partnership with Ecofour, which transforms disposable items into utensils and furniture.
Clear Air Formulas: our products do not contain ingredients that destroy the ozone layer.