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The first ever natural Ethnic Smoothing System/Treatment. For Curly Girls looking for options, Inoar developed the Afro Brazilian Keratin System. ⁠

Developed specifically for textured hair and lasts for 6-8 weeks without the damage caused by permanent straighteners and offers customers with kinky, coily and curly hair the option to wear their hair CURLY – when no heat is applied – OR SMOOTH – when heat is applied.

Our Afro Brazilian Keratin treatment is a heat-activated protein treatment that contains an exclusive amino acid technology that replicates the structure of hair cell membranes, repairing damaged areas and providing dramatic and long-lasting volume reduction on the hair in just one step. ⁠

This amazing, advanced formulation is formaldehyde-free, with a pH of 1.5 to 2.5 which is gentle enough for all hair types including natural hair and transitioning hair. ⁠ It is compatible with any other chemical treatment including colour and relaxer, and contains a combination of olive oil and coconut oil for luxurious softness, smoothness. ⁠

Created especially for dense thick hair, its amazing formulation will provide intense reduction of frizz, with softness, suppleness and high shine. ⁠The hair will be left moisturised and manageable.

The naturally smooth, healthy look achieved with no harsh chemicals is simply incredible, and the technology behind it will wow your clients as they achieve the healthy, manageable hair of their dreams without harsh, damaging chemicals.⁠


This formaldehyde-free innovation has a powerful smoothing and immediate anti-frizz effect. The formulation offers intense hydration and restoration via our Arganplex complex, combined with Glyoxylic Acid and Argan Oil, Tannin, Amino acids & proteins.

The innovative new two-step treatment offers an immediate smoothing, detangling and straightening results, BUT does not break the cysteine bonds, making is suitable for all hair types, including virgin hair and curly hair.  Its formula with Arganplex, increases the strength of the hair strands, aligning the cuticles, reducing frizz and sealing in hydrations and intense shine, with results that will last up to 60 days.


PERFECT, FLAWLESS HAIR IN 30 MINUTES with results that last 4+ weeks. Restores & Hydrates the hair, reducing volume and frizz, leaving the hair manageable and lustrous. Developed with Wheat Germ oil, which is Fatty Acids, Argan oil, Shea Butter, Hydrolyzed Keratin and Grape Extract, this treatment is rich in antioxidants and Vitamin A, C and E, which protects your hair from harmful agents and free radicals. B-PERFECT may be done immediately AFTER colour/hi-lights/toner. Suitable for all hair types, with fantastic results on particularly damaged hair. 

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